Reima Flagship Store: Premium Store Concept


We designed the Finnish children’s clothing brand Reima´s new premium store concept in the Forum shopping center, Helsinki. The target for the concept, was to communicate and bring out the brand’s Finnishness, technical know-how and quality. In this playful and functional store concept, a large part of the furniture was renewed, new lighting and flooring were also designed. Reima is a pioneer in sustainable development and has been ever since they started in 1944. In accordance with this, we reused and utilized existing elements in the design, giving them a fresh new look.

Another target was to increase sales: This was done side by side while planning the concept, considering the customer journey through the store to improve the functionality and comfort of the space and thereby increase sales.

Reima’s premium store was implemented in September 2020.